Cultural Heritage March 14, 2026

Vodou Love Magic Around the World: How Different Cultures Approach Spiritual Romance

Baba Ali 30 min read

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In my long years as a servant of the Lwa, a bridge between the visible and invisible worlds, I have seen the human heart in all its beautiful, aching complexity. I have sat with kings and beggars, with the powerful and the forgotten, and in every soul, I have found the same quiet prayer: the yearning for a deep and lasting spiritual romance. It is a song the universe sings to itself, a thread of light that weaves through all of creation. This deep, profound need to love and be loved is not a weakness, but our greatest strength, the very essence of what it means to be alive, a truth at the core of love magic.

We live in a world that often feels disconnected, a world of fleeting glances and temporary connections. We are taught to be strong, to be independent, to build walls around our hearts. But the spirit knows better. The spirit craves connection, a sacred dance of two souls recognizing each other. And when that connection is lost, or when it has yet to be found, the spirit can feel a profound sense of unease, a disharmony that ripples through every aspect of our lives. It is in these moments that many turn to the ancient ways, to the spiritual traditions that have for centuries understood the intricate dance of love and the soul.

One such tradition, and the one I have dedicated my life to, is Vodou. I know the word itself can conjure images of darkness and fear, of dolls and pins and curses whispered in the dead of night. These are the shadows cast by ignorance and prejudice, the distorted echoes of a powerful and profound spiritual path. At its heart, Vodou is a tradition of healing, of balance, and of service to the spirits, the Lwa, who guide and protect us. And in the realm of the heart, a Vodou love spell offers not coercion or manipulation, but a way to restore harmony, to clear the path for love to enter, and to nurture the bonds that are meant to be.

Vodou love magic, or what we more accurately call “travay,” is not about forcing your will upon another. It is a sacred work, a collaboration with the spirits to create the conditions for love to blossom. It is about healing the wounds that prevent us from receiving love, about aligning our own energy with the vibration of love, and about sending out a clear and beautiful call to the soul that is searching for ours. It is a path of empowerment, of taking an active role in our own happiness, and of trusting in the wisdom of the spirits to guide us.

But Vodou is not the only path that recognizes the power of spiritual romance. Across the globe, in every culture, in every corner of the world, there are traditions that have their own unique ways of calling in love, of mending broken hearts, and of celebrating the sacred union of two souls. From the powerful Hoodoo love spells of the American South to the candlelit rituals of European folk magic for love, from the vibrant ceremonies of Latin America to the serene practices of the East, the human heart has always sought solace and support in the spiritual realm.

In this journey we are about to embark on, we will explore these diverse and beautiful traditions. We will walk the paths of our ancestors, we will listen to the whispers of the spirits, and we will discover the common threads that unite us all in our quest for love. We will see that while the languages and the rituals may differ, the intention is the same: to honor the sacredness of love and to create a life filled with connection, passion, and joy. So, take a deep breath, open your heart, and let us begin this journey together. Let us explore the world of spiritual romance, and in doing so, let us come to a deeper understanding of ourselves and the beautiful, mysterious, and magical power of love.
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Understanding Vodou and Love Magic

Before we can truly appreciate the beauty and power of a Vodou love spell, we must first clear away the cobwebs of misunderstanding that have shrouded this ancient tradition for far too long. To understand the part, you must first understand the whole. Vodou is not a caricature of dark rituals; it is a rich and complex spiritual system, a way of life for millions of people around the world. It is a religion born of resilience, of the blending of West African spiritual traditions with the enforced Catholicism of the New World. It is a testament to the enduring power of the human spirit to find meaning and connection even in the face of unimaginable hardship.

At its core, Vodou is a monotheistic religion. We believe in a single, supreme creator God, whom we call Bondye, from the French “Bon Dieu,” meaning “Good God.” Bondye is the architect of the universe, the source of all life. However, like a king who is too busy to attend to the individual needs of all his subjects, Bondye is considered too vast and remote to be directly involved in the day-to-day affairs of humanity. This is where the Lwa come in.

The Lwa are the spirits of Vodou, the intermediaries between the human and the divine. They are not gods in the polytheistic sense, but rather powerful spiritual beings, each with their own distinct personality, domain, and responsibilities. They are our ancestors, our guides, and our protectors. We serve the Lwa, and in return, they offer us their wisdom, their guidance, and their assistance in all aspects of our lives, from healing and protection to prosperity and, of course, love. The relationship between a Vodouisant and the Lwa is one of mutual respect and reciprocity. We offer them our prayers, our songs, our dances, and our offerings, and they, in turn, bless us with their presence and their power.

Love, in the Vodou tradition, is seen as a sacred and powerful force, a reflection of the divine harmony that exists in the universe. A healthy, loving relationship is a source of immense spiritual and emotional nourishment, a sanctuary in a sometimes-chaotic world. The Lwa who govern the realm of love, such as the beautiful and graceful Erzulie Freda, are not simply petitioned for romantic favors. They are honored as the embodiments of love in all its forms: romantic love, self-love, and love for one’s community. When we speak of Vodou love magic, we are not talking about a quick fix or a magical trick to ensnare an unwilling heart. This is a common misconception, but the reality of a Vodou love spell is far more profound. We are talking about the sacred work of aligning ourselves with the energy of love, of healing the blockages that prevent us from giving and receiving love freely, and of creating a space in our lives for a healthy and balanced relationship to take root.

A Vodou love spell, or “travay,” is a complex and multifaceted ritual. It is a carefully orchestrated symphony of prayer, song, and offering, designed to capture the attention of the Lwa and to humbly request their assistance. The ingredients used in these rituals – the herbs, the candles, the personal items – are not imbued with some inherent magical power. They are symbolic representations of our intentions, focal points for our energy and our faith. The true power of a Vodou love spell lies not in the objects themselves, but in the intention of the person performing the ritual and the grace of the Lwa who choose to respond. This is the essence of spiritual romance in the Vodou tradition. It is a process of co-creation, a partnership between the human and the divine. And at the heart of this partnership is the unwavering belief in the power of love to heal, to transform, and to create a life of profound joy and connection.

A Journey Through Love Magic Around the World

A. Hoodoo and American Folk Magic: The Power of the Root

Our journey into the world of love magic begins in the fertile soil of the American South, where the traditions of Hoodoo took root, a powerful form of folk magic for love. Hoodoo, also known as conjure or rootwork, is a uniquely American system of folk magic, born from the crucible of slavery. It is a testament to the resilience and ingenuity of the African people who, despite being torn from their homes and stripped of their religious freedom, managed to preserve and adapt their ancestral spiritual practices. Hoodoo is not a religion in the same way that Vodou is, with a defined priesthood and pantheon of deities. Rather, it is a system of magical practice that has been interwoven with the Christian faith, particularly the more mystical and spirit-filled denominations of the Black church.

At the heart of Hoodoo is the belief in the power of the natural world, the inherent spiritual energy that resides in roots, herbs, minerals, and curios. The root doctor, the conjure man or woman, is a master of this green knowledge, an expert in the language of the earth. They know which roots to use to draw love, which herbs to use to sweeten a person’s disposition, and which curios to carry for protection and good fortune. The tools of the Hoodoo practitioner are often humble and easily accessible: a lodestone to draw what you desire, a packet of sugar to sweeten a situation, a length of red flannel to create a powerful mojo bag.

In the realm of love magic, Hoodoo is intensely practical and results-oriented, making Hoodoo love spells a popular choice for those seeking tangible results. The focus is on achieving tangible outcomes: to draw a new lover, to bring back a straying partner, to ensure faithfulness and fidelity. Hoodoo love spells often involve the use of personal items from the target of the spell, such as a lock of hair, a piece of clothing, or even a bit of their footprint. This is not done with malicious intent, but rather to create a strong energetic link between the spell and the person it is intended to affect. The use of container spells, such as the famous honey jar spell, is also a hallmark of Hoodoo love magic, a testament to the enduring power of spiritual romance in this tradition. The intention is to sweeten the target’s feelings, to create an environment of love and affection, and to draw them closer.

While Hoodoo and Vodou are often confused, they are distinct traditions. They are like two branches of the same great tree, sharing a common root in the spiritual traditions of West Africa, but growing in different directions. The most significant difference lies in their relationship with the divine. Vodou, as we have discussed, is a religion with a complex pantheon of Lwa who are petitioned for their assistance. Hoodoo, on the other hand, does not have a pantheon of its own. While some practitioners may call upon the spirits of their ancestors or other spiritual allies, the focus is more on the inherent power of the natural world and the will of the practitioner. The Bible is also a central text in Hoodoo, with psalms and prayers often being incorporated into magical workings. In essence, while a Vodouisant serves the Lwa, a Hoodoo practitioner works with the forces of nature, often under the authority of the Christian God.

B. European Folk Magic and Wicca: The Dance of the Elements

As we travel from the sun-drenched landscapes of the American South to the misty shores of Europe, we find a rich tapestry of folk magic for love that has been practiced for centuries, a testament to the enduring power of spiritual romance in the heart of the old world. These are the ways of the village witch, the cunning man, and the wise woman, the keepers of the old knowledge that predates the rise of organized religion. From the Stregheria of Italy to the cottage witchcraft of the British Isles, European folk magic is a diverse and fascinating world, with its own unique approaches to the age-old quest for love.

European folk magic is often characterized by its emphasis on the elements: earth, air, fire, and water. The practitioner works in harmony with the cycles of the moon and the changing of the seasons, drawing upon the natural energies of the world around them. Candle magic is a common practice, with the color of the candle carefully chosen to correspond with the intention of the spell: red for passion, pink for romance, white for purity and new beginnings. Knot magic is another powerful technique, with each knot tied into a cord representing a specific intention or desire, the energy being released when the final knot is tied. The use of correspondences is also a key feature of these traditions, with specific herbs, crystals, and even days of the week being associated with different magical goals.

In the 20th century, these older folk traditions were given a new voice and a new structure with the emergence of Wicca, a modern pagan religion founded by Gerald Gardner. Wicca, with its reverence for the God and Goddess and its celebration of the cycles of nature, has had a profound influence on the modern practice of witchcraft. In the realm of love magic, Wicca places a strong emphasis on ethics and personal responsibility, summed up in the Wiccan Rede: “An it harm none, do what ye will.” This ethical framework is a cornerstone of modern witchcraft and a powerful reminder of the importance of intention in all forms of spiritual romance. This principle serves as a guiding light for Wiccans, reminding them that their magic should not be used to harm or manipulate others. When it comes to love spells, a Wiccan practitioner will typically focus on attracting a new love or strengthening an existing relationship, rather than trying to force the affections of a specific person, a practice that aligns with the core tenets of ethical love magic.

When we compare European folk magic and Wicca to Vodou, we find both fascinating similarities and important differences. Like Vodou, these traditions recognize the power of the natural world and the importance of working in harmony with spiritual forces. The use of herbs, candles, and other natural elements is a common thread that runs through all of these practices. However, the pantheons are, of course, quite different. While the Vodouisant serves the Lwa, the European folk magician may work with a variety of local deities, nature spirits, or their own ancestors. The Wiccan honors the God and Goddess, the divine masculine and feminine principles that are seen as the source of all creation. Despite these differences in cosmology, the underlying intention is often the same: to connect with the spiritual world, to harness the power of nature, and to create a life filled with love, joy, and meaning.

C. Latin American Traditions: The Children of the Orishas

Our spiritual journey now takes us to the vibrant and sun-kissed lands of Latin America and the Caribbean, where the rhythms of Africa beat strongly in the heart of the people, and where the traditions of Santería love spells and Candomblé love rituals are a testament to the enduring power of spiritual romance. Here, we encounter traditions such as Santería in Cuba and Candomblé in Brazil, which, like Vodou, are the spiritual children of the African diaspora. These religions are a beautiful and powerful testament to the syncretism of Yoruba and other West African spiritual beliefs with the doctrines and iconography of Roman Catholicism. This blending was not a dilution of the African traditions, but a clever and necessary act of camouflage, a way for the enslaved to continue to honor their ancestral spirits under the watchful eyes of their Catholic masters.

At the center of these traditions are the Orishas, powerful and multifaceted deities who are the manifestations of the divine creative force. Each Orisha governs a specific aspect of human life and the natural world, and they are honored with music, dance, and offerings. The relationship between the practitioners of Santería and Candomblé and the Orishas is a deeply personal and intimate one. The Orishas are not distant gods to be worshipped from afar, but rather active participants in the lives of their devotees, offering guidance, protection, and assistance in all matters, including the complex and often tumultuous world of love.

When it comes to matters of the heart, the Orisha who reigns supreme is the beautiful and captivating Oshun (or Oxum in Brazil). Oshun is the goddess of love, beauty, and sweetness. She is the embodiment of feminine grace and sensuality, the river that flows with honey, and the one who can bring joy and laughter back into a person’s life. To petition Oshun for her assistance in love is to approach her with a heart full of respect and a spirit of generosity. Offerings of honey, cinnamon, and oranges are made to her, and her sacred color, yellow, is worn to honor her and to attract her benevolent gaze. Love spells in the Santería and Candomblé traditions often involve the use of sweetening jars, similar to the honey jars of Hoodoo, as well as baths and perfumes made with herbs and flowers sacred to Oshun, the Orisha of love. These practices are a beautiful expression of folk magic for love in the African diaspora.

Of all the traditions we have explored, Santería and Candomblé are the closest spiritual cousins to Vodou. They share a common ancestry in the Yoruba people of West Africa, and their cosmologies are remarkably similar. The Lwa of Vodou and the Orishas of Santería and Candomblé are, in many cases, the same spirits, known by different names and with slightly different attributes. The ritual structures are also very similar, with an emphasis on music, dance, and spirit possession as a means of direct communication with the divine. The primary difference lies in the specific pantheons and the cultural context in which these traditions developed, a fascinating example of how spiritual romance is expressed in different cultural languages. Vodou was born in the French colony of Haiti, while Santería and Candomblé were forged in the Spanish and Portuguese colonies of Cuba and Brazil, respectively. These different colonial influences have shaped the unique character of each tradition, but at their core, they are all expressions of the same enduring African spiritual worldview.

D. East Asian Traditions: The Path of Harmony

Our final destination on this global journey of love magic takes us to the serene landscapes of East Asia, where the ancient philosophies of Taoism and Shinto have shaped the cultural understanding of spiritual romance for centuries. Here, the approach to spiritual romance is less about petitioning deities for specific outcomes and more about cultivating a state of inner harmony and balance, with the belief that a life lived in accordance with the natural order of the universe will naturally attract a suitable and harmonious partner.

Taoism, the ancient Chinese philosophy of “the Way,” teaches that the universe is in a constant state of flow, a dynamic interplay of the opposing yet complementary forces of yin and yang. A healthy and fulfilling life, according to the Taoist masters, is one that is lived in harmony with this natural flow. When it comes to love, the Taoist approach is not to strive or to force, but to cultivate a state of inner peace and contentment. The belief is that by aligning oneself with the Tao, by becoming a vessel of balance and harmony, one will naturally attract a partner who is also in a state of energetic alignment. While there are certainly folk practices within the Taoist tradition that involve the use of Taoist love talismans and charms to attract love, the emphasis is always on the internal work of self-cultivation, a key aspect of Taoist beliefs on love. The goal is not simply to find a partner, but to find a partner with whom one can create a relationship that is a reflection of the great harmony of the Tao.

In Japan, the indigenous religion of Shinto offers a similar perspective on love and relationships. Shinto, which means “the way of the gods,” is a tradition that is deeply rooted in the reverence for nature and the belief in the kami, the divine spirits that inhabit all things. In Shinto, the focus is not on individual salvation or a complex system of theology, but on living a life of purity, sincerity, and gratitude. When it comes to love, the Shinto approach is to pray for a good match, for a partner with whom one can build a strong and happy family. The emphasis is on the social and communal aspects of marriage, on the creation of a stable and harmonious household that will contribute to the well-being of the community as a whole. While there are certainly Shinto rituals for finding a partner, such as visiting a shrine dedicated to a kami associated with love and relationships, the focus is always on the long-term goal of creating a lasting and harmonious union, a beautiful expression of Shinto beliefs about love.

When we compare the East Asian traditions of Taoism and Shinto to Vodou, we see a fascinating contrast in approach. While Vodou is a tradition of active engagement with the spirit world, of petitioning the Lwa for their direct intervention in our lives, the Eastern traditions are more focused on the internal work of self-cultivation and the alignment with the natural order of the universe. In Vodou, the practitioner is a co-creator with the spirits, actively working to bring about a desired outcome. In Taoism and Shinto, the practitioner is more of a gardener, patiently tending to the soil of their own soul, trusting that in due time, the right flower will bloom. Despite these differences in methodology, the underlying goal is the same: to create a life filled with love, harmony, and connection.

The Common Threads: Universal Principles of Spiritual Romance

As we have journeyed across the globe, from the crossroads of Hoodoo love spells to the serene temples of the East, we have discovered a beautiful and reassuring truth: the human heart, in its quest for spiritual romance, speaks a universal language. While the rituals, the spirits, and the specific techniques may vary, there are common threads that weave through all of these diverse traditions, golden threads that connect us all in our shared desire for spiritual romance.

Intention and Focus: At the heart of every love spell, every ritual, and every prayer, lies the power of intention, the driving force behind all successful love magic. Whether it is the focused will of the Hoodoo rootworker, the heartfelt prayer of the Santería devotee, or the quiet contemplation of the Taoist sage, the ability to hold a clear and unwavering intention is paramount. It is the focused energy of our own minds and hearts that gives power to our magical workings, that sends a clear signal to the universe, and that opens the door for love to enter.

The Use of Natural Elements: From the herbs and roots of Hoodoo to the candles and crystals of European folk magic, the use of natural elements is a universal feature of love magic. This is not simply a matter of superstition or tradition. It is a recognition of the inherent spiritual power that resides in the natural world. The earth is a vast and generous apothecary, offering us a wealth of tools to help us in our magical workings. By working with these natural elements, we are not only harnessing their energetic properties, but we are also grounding ourselves in the rhythms of the earth and aligning ourselves with the creative forces of the universe.

The Role of Spirits and Deities: While the names and the faces may change, the belief in a spiritual realm and the existence of divine beings who can assist us in our lives is another common thread that runs through these traditions. Whether it is the Lwa of Vodou, the Orishas of Santería, the gods and goddesses of Wicca, or the kami of Shinto, the belief in a higher power provides a sense of comfort, guidance, and support. It is a recognition that we are not alone in our struggles, that there are benevolent forces in the universe that are willing to help us if we only have the courage to ask.

Ethics and Free Will: Finally, and perhaps most importantly, we find a cross-cultural concern for ethics and the preservation of free will. While the specific ethical guidelines may vary, there is a general understanding that love magic should not be used to coerce, manipulate, or harm another person. The most powerful and effective love magic is that which is done with a pure heart and a respect for the autonomy of others, a core principle of ethical spiritual romance. It is not about forcing someone to love you, but about creating the conditions for a genuine and lasting love to blossom, a love that is freely given and freely received.

Practical Steps and Considerations

My dear reader, as we have seen, the path to spiritual romance is a rich and varied one, with many different roads leading to the same beautiful destination. But the journey, as always, begins with you. Before you can call in a great love, you must first become a vessel for that love. You must prepare your heart, your mind, and your spirit to receive the blessings that you are seeking. Here are a few practical steps and considerations to help you on your way.

Preparing Yourself for Love: The most powerful love magic you can perform is the magic of self-love. A loving and healthy relationship can only be built on a foundation of two whole and complete individuals. Take the time to heal your own heart, to release the pain of past relationships, and to cultivate a deep and abiding love for yourself. When you love and accept yourself completely, you radiate a powerful and attractive energy that will naturally draw the right partner to you.

Simple Rituals for Attracting Love: While the more complex rituals of traditions like Vodou are best left to experienced practitioners, there are many simple and effective rituals that you can perform on your own to open the door to love. Here are a few non-denominational practices that you can adapt to your own spiritual path:

  • A Simple Candle Ritual: Take a pink or red candle and anoint it with a fragrant oil, such as rose or jasmine. As you anoint the candle, focus on your intention to attract a loving and harmonious relationship. Light the candle and sit in quiet contemplation, visualizing the kind of love you wish to bring into your life. Allow the candle to burn down completely, or snuff it out and relight it each day until your intention is manifested.
  • A Self-Love Bath: Fill a bathtub with warm water and add a handful of rose petals, a cup of Epsom salts, and a few drops of your favorite essential oil. As you soak in the bath, focus on washing away any negative feelings you may have about yourself and your body. See yourself as a beautiful and desirable being, worthy of love and affection.
  • Creating a Personal Altar for Love: Find a small table or a shelf in your home and dedicate it to the intention of attracting love. Place on it objects that represent love to you, such as a picture of a happy couple, a pair of doves, or a heart-shaped crystal. You can also add fresh flowers, candles, and a written description of the qualities you are looking for in a partner. Spend a few minutes at your altar each day, focusing on your intention and sending your prayer out to the universe.

When to Seek Help from a Practitioner: While these simple rituals can be very effective, there are times when it may be necessary to seek the help of an experienced and ethical practitioner. If you are dealing with a particularly difficult situation, such as a long-standing pattern of unhealthy relationships or a deep-seated emotional blockage, a professional can provide you with the guidance and support you need. When seeking a practitioner, it is important to do your research and to choose someone who is reputable, ethical, and who you feel a genuine connection with. A true spiritual worker will not make outlandish promises or guarantees, but will work with you in a spirit of compassion and respect to help you achieve your goals.

Conclusion: Embracing Love in All Its Forms

We have traveled far and wide on our journey together, my friends, exploring the many beautiful and diverse ways that humanity has sought to connect with the divine in the sacred quest for spiritual romance. From the potent root magic of Hoodoo to the harmonious philosophies of the East, we have seen that the desire for love is a universal prayer, a song that is sung in every language and in every culture. The paths may be different, but the destination is the same: a life filled with the warmth, the joy, and the profound connection of a loving partnership.

Remember, my dear reader, that the most powerful magic of all lies within your own heart. It is the magic of self-love, of compassion, and of an unwavering faith in the goodness of the universe. Whether you choose to walk the path of Vodou, to dance with the elements of Wicca, or to simply light a candle in the quiet of your own home, know that you are a co-creator with the divine, a powerful being with the ability to shape your own destiny. Embrace the journey, trust in the wisdom of your own heart, and never, ever give up on the beautiful, mysterious, and magical power of love.

If you are feeling lost on your path, if your heart is heavy with the burden of loneliness, do not despair. There is always hope, and there is always help. Reach out, and let us walk the path together.

Frequently Asked Questions (FAQ)

1. Are love spells safe? What are the ethical considerations?

Love spells, when performed with the right intention and a respect for free will, are perfectly safe. This is a fundamental principle of ethical love magic. The ethical considerations are of the utmost importance. A reputable practitioner will never perform a spell that is intended to coerce, manipulate, or harm another person. The goal is always to create harmony and to open the door for a genuine and lasting love to blossom.

2. How long does it take for a love spell to work?

The timeline for a love spell to manifest can vary greatly depending on the complexity of the situation, the receptiveness of the individuals involved, and the will of the spirits. Some spells may show results within a few days, while others may take weeks or even months. Patience and faith are key.

3. Can a love spell make someone fall in love with me against their will?

No, a true love spell cannot and should not be used to force someone to fall in love with you against their will. This would be a violation of their free will and a gross misuse of spiritual power. The purpose of a love spell is to remove obstacles, to create opportunities, and to sweeten the connection between two people who are already a good match for each other.

4. What is the difference between Vodou, Voodoo, and Hoodoo?

Vodou is a specific religion that originated in Haiti, with its own pantheon of spirits (the Lwa) and a structured priesthood. “Voodoo” is often used as a sensationalized and inaccurate term for Vodou, and is also sometimes used to refer to the unique form of Vodou that is practiced in New Orleans. Hoodoo, on the other hand, is a system of folk magic that originated in the American South and is not a religion in itself.

5. Can I perform these rituals myself, or do I need a practitioner?

Simple rituals, such as the self-love bath or the candle spell, can be safely and effectively performed on your own. However, for more complex situations or for rituals that involve petitioning specific spirits, it is always best to seek the guidance of an experienced and ethical practitioner.

6. What are some signs that a love spell is working?

Signs that a love spell is working can be both subtle and dramatic. You may notice an increase in communication from the person you desire, a shift in their attitude towards you, or a series of synchronicities that seem to be bringing you closer together. You may also experience a sense of peace and confidence, knowing that the spirits are working on your behalf.

7. What should I do if a love spell doesn’t seem to be working?

If a love spell does not seem to be working, it is important to first have patience. If, after a reasonable amount of time, you are still not seeing results, it may be a sign that the relationship is not meant to be, or that there are deeper issues that need to be addressed. It is always best to consult with your practitioner to gain clarity and to determine the best course of action.